| | It's Sunday and here's a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. | But first, an AI chef is running a restaurant in Dubai—and promoting itself on its very own social media accounts. | | CREATOR COMMOTION | | Creators are shaking up the event space and breaking into TV | The battle royale: iShowSpeed and Jynxzi are hosting a six-figure celebrity Fortnite match. The two creators will put $100,000 on the line in a star-studded battle royale. This isn't the first time we've seen a project like this, but the star status of the two hosts could make theirs the biggest celebrity Fortnite match ever. | The cancellation: In other event news, Creator Clash 3 has been cancelled. The third installment of the influencer boxing event was derailed by drama involving co-founder Ian "iDubbbz" Jomha. After initially attempting to delay the fight series, the Creator Clash 3 organizers are now nixing the event, with full ticket refunds set to be issued. | The TV adaptation: Tinx is making "The Shift" to TV. The TikTok star scored an instant New York Times best-seller with The Shift, a book that invites readers to realign their perspectives on life. Now The Shift is heading to TV, with Kapital Entertainment and 3 Arts seeking a showrunner who can bring Tinx's tale to the screen. | The Emmys question: Is Michelle Khare right that Emmy consideration is "a sign of a maturing industry"? In an appearance on the Digiday Podcast, the Challenge Accepted host claimed that awards consideration can be "an opportunity to attract talent who want to work on the show." Actually winning an Emmy trophy could be Khare's greatest challenge of all. | | THE BIZ | | This week in platform headlines… | TikTok talk: Earlier this week, a blockbuster report claimed that TikTok is building a new, U.S.-only app called M2, which will satisfy the regulatory demands of the U.S. government. The platform has since described the original report as "factually inaccurate," but given its history regarding denials (and its ongoing reshuffle), we'll be taking this latest claim with a grain of salt. | Meta's AI push: Meta wants to amass all the best AI talent. The company formerly known as Facebook is spending upwards of $200 million a pop to poach the best engineers in the world. But it also wants to find the up-and-comers and get some good PR along the way. To that end, the company is backing a $1 million initiative that encourages U.K.-based developers to build AI-powered tools that serve the greater good. And if those tools are built using Meta's Llama model, the result will be a jolt of goodwill for the platform. | Telegram's big update: The messaging app known for its end-to-end encryption wants to help its creators make some money. Revenue-generating features like checklists and suggested posts aim to add new revenue streams without sacrificing the high level of security Telegram users rely on. | | MOVERS & SHAKERS | | Platform execs are hunting down partnerships and snagging new roles | The VP: Pinterest's Chief Content Officer, Malik Ducard, has a decorated new lieutenant. Lauren Glaubach, who spent more than a decade at YouTube, has come on board as the platform's VP of Global Content Partnerships. In addition, she will continue to serve as a pocket.watch board member. | The revenue chief: Spotter's new revenue chief is Walmart/Snap vet Jodie Stocker Kennedy. It's a big moment for the creator company's ad biz, and Kennedy is coming in to keep the numbers moving upward. Boosted by initiatives like the recent Spotter Showcase, the creator economy company has reported 63% year-over-year growth in its ad sales division. | The EVP: Reach Agency has tapped Lisa Tanner to occupy newly created role. The full-service creator and social agency is hiring Tanner to serve as its EVP of Client Services. The plan is to scale up influencer marketing initiatives alongside brands like Unilever and Nestle. | | WATCH THIS 📺 | | Steve-O is still doing Steve-O stuff (with help from WhistlinDiesel) | The celebrity collab: Steve-O got his start on Jackass when YouTube creator WhistlinDiesel was just two years old. | More than two decades later, the duo teamed up for a recent video featuring a whole host of vehicles with wacky wheels—including a set of oval contraptions Steve-O couldn't resist taking for a spin. Check out their full automotive adventure here. | | Want to introduce your brand to Tubefilter's audience? Sponsor the newsletter. | Was this email forwarded to you? Subscribe here. | | Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
|
