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It’s Tuesday and Instagram is taking aim at YouTube’s TV dominance with an expansion to Samsung smart TVs that will bring Stories to living room screens. |
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Today’s News |
🔥 Hot Ones heads to Netflix 💪 MrBeast tops the charts 👀 Gymshark faces a lawsuit 🃏 Fanatics launches originals ⚽ The World Cup hits YouTube
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SOME LIKE IT HOT |
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Sean Evans is getting a little Extra Heat. |
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Netflix is getting its own taste of Hot Ones |
The spinoff: As its latest pluck from the YouTube farm league, Netflix has slated a spinoff of First We Feast‘s popular celebrity suffering/talk show. |
Called Hot Ones: Extra Heat, it’s specifically designed to tie into Netflix’s live events—an area the streamer has been pushing, both with IRL activations related to its IPs, with real-time programming like radio shows and daily podcasts, and with live sports. |
Like the original, Extra Heat will be hosted by Sean Evans, and will still feature him grilling celebs while they choke down increasingly spicy chicken wings. The core difference is filming location at Netflix live events. |
“As a student of the late-night genre, I’m obsessed with the art of the interview and believe that these conversations warrant a level of scale and spectacle that sometimes can’t be contained by a studio. It’s exciting to partner with Netflix to continue to break new ground with the format, while keeping the core of what fans love about Hot Ones firmly intact.” |
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The first guests: Extra Heat’s inaugural guests include Will Ferrell, Fortune Feimster, and Jimmy Tatro, all of whom star in Netflix’s upcoming golf comedy series The Hawk. |
Episode #1 drops July 13, after the MLB‘s annual Home Run Derby. As you may have guessed, Netflix is the Derby’s official host for 2026, its first time in that position. |
The context: With YouTube as the unchallenged king of watch time in the U.S. (and, increasingly, around the world), Netflix has tapped talent like Salish Matter, Ms. Rachel, and Mark Rober in hopes of boosting its own viewership. With Hot Ones--which counts over 400 episodes--it’s taking things even further by clipping itself an exclusive branch of a top YouTube IP. |
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HEADLINES IN BRIEF 📰 |
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MrBeast may lead the charts, but farming channels are rising fast. |
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A SHARK SUIT |
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Gymshark is accused of encouraging creators not to disclose ads. |
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A new suit says Gymshark didn’t want creators to disclose sponcon—or promote rival products |
The case: Gymshark is facing a class-action lawsuit from a Florida resident who claims that not only did the activewear company pay creators to post undisclosed sponcon, but it signed those same creators into non-compete deals where they weren’t allowed to promote rival brands. |
“In short, Gymshark’s core marketing strategy is based on deception: it deliberately works to create the illusion that everyday people and fitness professionals genuinely prefer Gymshark products—and prefer it so much that they wear nothing else—when in reality, they are paid to do so,” the suit claims. |
The context: For years, the Federal Trade Commission has put pressure on digital content creators to properly disclose when they’re being paid to advertise a product. But despite clear, stringent guidelines and a $50,000-per-incident fine for brands if their partnered creators don’t mark paid content as ads, disclosures remain spotty across social platforms. |
If Gymshark truly has a systemic practice of nondisclosure, that puts both itself and creators at risk of FTC sanction. |
The suit seeks compensation for all customers in the U.S. and Canada who purchased something from Gymshark after seeing creator content that wasn’t marked as an ad. Of course, it’ll be up to a court to decide if the plaintiff’s claims have merit, but this suit (and similar previous cases against Revolve and Alo Yoga) simply being filed is another reason for brands and creators to both make sure ads are disclosed. |
And though some companies may feel like disclosures push viewers away from videos, we’ve seen enough high performers on our Gospel Stats Weekly Brand Reports to know if the content is good, thousands or even millions of people will watch—whether it’s sponsored or not. |
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IN THE CARDS |
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Fanatics Collect is becoming a hub for original content. |
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Fanatics is launching a slate of originals to engage with big spenders |
The originals: Since 2024, Fanatics Collect has given hobbyists a dedicated platform to buy, sell, and grade trading cards. Now, to keep pace with rivals like Whatnot, the app is pushing into the original programming space, too. Beginning this week, a mix of streaming and pre-recorded shows will shine a light on the charismatic collectors who have emerged within the trading card community. |
Some of those originals are hosted by the sellers behind the most-hyped auctions on the Fanatics Collect app. KingoftheKards’ Keeping Up with the Kards, for instance, will borrow the format of Antiques Roadshow and apply it to live, high-stakes appraisals of trading card value. |
Fanatics is also forging partnerships with celebrities like Chris Costa, whose interview series One of One will feature conversations with notable guests and card collectors like MLB All-Star Bobby Witt, Jr. Then there’s Raw Recap: WWE Now, a co-production between Fanatics and the WWE that will move outside of the trading card space altogether to highlight professional wrestlers. |
The context: As for why Fanatics is focusing on original programming now, when it already has a prime position in the ten-digit collectibles market, look no further than Whatnot. By turning sellers into entertainers through a mix of live streams and product auctions, Whatnot has processed over one billion total orders and achieved an $11.5 billion valuation. In 2025, it generated $8 billion of gross merchandise value from live sales alone. |
Trading cards are the platform’s most prevalent and lucrative sales items, putting Whatnot in direct competition with Fanatics—and capturing the attention of platforms like TikTok, which recently teamed up with Panini to roll out a digital set of limited-edition World Cup trading cards. |
Now, with the help of its 24 creator partners, Fanatics is building its own version of a vending-streaming hybrid to keep up with the Joneses. |
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WATCH THIS 👀 |
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Meet the creator broadcasting the World Cup. |
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In YouTube’s World Cup, CazéTV leads the pack |
The World Cup champ: We’re smack dab in the middle of the 2026 World Cup’s Group Stage, and while some frontrunners have emerged (hello again, Argentina), there are still plenty of surprises in store on the pitch. |
Head over to YouTube, however, and the picture is much clearer. Soccer channels are all over the Global Sub Top 50, and the biggest winners have reached high heights thanks to official partnerships with the sport’s governing body. |
One creator in particular is climbing the charts thanks to his status as an official World Cup broadcaster. Beloved Brazilian soccer fan CazéTV broke new ground when he announced that he would be broadcasting creator-led streams of all World Cup matches in 2026. That activity—plus collabs with famous footballers like Vinicius Junior—has brought in attention from all over the world. In fact, CazéTV is now attracting more weekly subscribers than MrBeast. |
Check out one of his latest top-performing Shorts here to find out why. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
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