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StreamElements hunts for a buyer

TOGETHER WITH

It's Monday and Fortnite’s latest Hollywood collab will give players a 10-minute sneak peek at The Mandalorian and Grogu before it hits theaters.

Today’s News

💸 StreamElements wants to sell
🍿 Iron Lung heads to YouTube
🤝 Volt Factor teams up with creators
🎙️ This week on the podcast…

THE BIZ

StreamElements is in dire straits.

With a shutdown looming, StreamElements is seeking an acquisition

The search: A decade after its initial launch, StreamElements is reportedly on the hunt for a buyer as it prepares to cease operations and shut down its website.

According to GamesBeat, a StreamElements staffer discussed the streamer platform’s flagging operations in a Discord server used to coordinate sponsorships. The staffer reportedly stated that StreamElements is preparing to “close its doors,” with its website set to remain open for the next 30 days.

During that time, StreamElements users are advised to log in and save any desired assets. Outstanding sponsorship deals will be paid out.

The context: StreamElements started as one of several dashboards that allow streamers to add overlays to live broadcasts. As the company evolved, however, it set itself apart by bringing brand deals to its partners, sharing statistical insights from streamer culture, and prioritizing underrepresented creators.

That expansion was supported by several funding rounds, including a $100 million Series B led by SoftBank. In 2021, StreamElements also acquired gaming multi-channel network Paragon for an undisclosed sum.

After that, however, the company’s circumstances took a turn for the red. In 2023, StreamElements endured multiple rounds of layoffs as the tech industry at large began to tighten its belt. By January of this year, Co-Founder and CEO Or Perry was urging users to “keep it live” by contributing to a fundraising event. At the time, the exec said that his company supported a user base consisting of 23 million creators.

Now, as it looks to avert a potential shutdown, StreamElements is searching for an acquisition. A tweet from the company announced that it is “in positive discussions with potential acquirers and working to find the best path forward for creators, customers, and our team.”

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Explore Tribeca X’s 2026 speaker lineup

What should be on your Tribeca X agenda?

Sit in on discussions with top executives and creators, including Kickstarter Co-Founder Yancey Strickler, Ariana Rodstein (Senior Producer, Fox Sports - Original Content), Cloud 23 Founder Brooklyn Peltz Beckham, and Chewed Up co-hosts Clinton Kelly and Michael Symon.
Attend the Tribeca X Awards Ceremony to witness the best storytelling in branded content, and celebrate the winners and nominees at an exclusive Cocktail Reception.
Visit the Tribeca X Networking Lounge to connect directly with leaders from film, media, brands, and culture and enjoy complimentary breakfast, lunch, and refreshment.

Passes to Tribeca X are on sale now. Visit the website to learn more:

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HEADLINES IN BRIEF 📰

Iron Lung will soon make its YouTube debut.

Markiplier’s box office hit, Iron Lung, will arrive on YouTube starting May 31 just weeks after the creator discussed the surprisingly complicated process of making a film available for purchase on the platform. (Gizmodo)
YouTube has announced that it will be “expanding likeness detection to all eligible creators” aged 18 and older “in the coming weeks.” (YouTube Help)
Snap, YouTube, and TikTok have settled a first-of-its-kind lawsuit filed by the Breathitt County School District, which alleges that social media has financially burdened public schools by disrupting learning. (The Verge)
Familee Day, a festival hosted by TikTok food reviewer Keith Lee in New Orleans, reportedly attracted more than 20,000 attendees over the weekend. (4WWL)

CREATOR COMMOTION

Another company emerges to turn creator IP into global franchises.

A new creator IP company is joining forces with stars like Alan Chikin Chow

The company: A new creator IP company plans to scale creator businesses into global brands by providing the infrastructure needed to pursue ambitious commercial ventures.

At launch, Volt Factor’s partners include Alan Chikin Chow (who has parlayed his chart-topping success into a sprawling production empire), That’s Amazing (a fraternal duo with nearly 2 billion views on their primary YouTube hub), and Twitch breakout star TheBurntPeanut.

Volt Factor will represent its clients’ global licensing rights, pursuing projects that will maximize revenue from underdeveloped IP.

“Creators have built highly engaged global audiences and widely recognized IP, yet most lack the resources to fully capture the long-term value of what they’ve created. We started Volt Factor to change that.”

- Lindsay Hampton, Volt Factor Co-Founder

The execs: Volt Factor is hardly the first company built around the idea of scaling creator IP. Billions of dollars of venture capital have supported entities like Candle Media, which has in turn unlocked retail opportunities for internet-famous brands like CoComelon.

In a crowded field, Volt Factor Co-Founders Elan Freedman and Lindsay Hampton hope to give the company a competitive edge. Freedman previously co-founded Electric Monster, which supercharges creator brands through IP development and other initiatives. Hampton, meanwhile, spent 14 years at YouTube; most recently, she served as the platform’s Global Head of Creator Engagement.

The two co-founders will get a helping hand from an advisory team filled with retail experts, including Jim Lee (who serves as President of Mark Rober’s CrunchLabs brand) and former execs from Hasbro and Nike.

LISTEN UP 🎙️

Joshua Cohen and Lauren Schnipper have the lowdown on Brandcast and more.

This week on the podcast…

The episode: On the latest installment of Creator Upload, host Joshua Cohen offers listeners an inside look from the David Geffen Theater after attending YouTube’s 2026 Brandcast.

Tune in to find out how YouTube is packaging creator-led shows for legacy advertisers, which new creator shows are coming to the platform, and what’s next for shopping features on connected TVs.

It’s all right here on Spotify and Apple Podcasts.

The survey: Creator Upload wants your opinion! Take this survey to help us understand who’s tuning in and what you want more (or less) of from the show.

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MatPat visits the '90s and Target courts creators

It's Sunday and here’s a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, Dunkin is following TikTok trends by introducing a 48-ounce “bucket” of coffee. TikTok already told us that men are always thinking about the Roman Empire. Now, they’ll be up so long that they’ll never stop thinking, period.

CREATOR COMMOTION

Maya Higa just became the first Twitch streamer to give a TED Talk on the mainstage.

Creators are breaking barriers and finding out what happens next

The TED Talk: Maya Higa is the first Twitch streamer to deliver a TED Talk on the mainstage. Higa adopted her typical conservationist message as she plugged her Alveus Animal Sanctuary in front of a packed house in Vancouver. After receiving a standing ovation, Higa described her TED presentation as “the most impactful experience of my life.” The animals she shelters may have their own ideas on that.

The influencer: A creator may be responsible for the launch of Substack’s gardening category. In a newsletter post, the green-thumbed influencer known as Carmen in the Garden wondered why Substack didn’t have a category dedicated to gardening content. The platform’s reply was apparently “you know what? That’s a great idea,” because Substack’s home and garden vertical is now live.

The Streisand effect: An accidental demonetization gave Tiny Grandma the Streisand effect. The adorable stop-motion animation hub found itself in trouble when its videos were incorrectly flagged as AI-generated content. That saga was resolved, and Tiny Grandma is now doing better than ever. Nothing can slow down this little kimchi-toting clay figure—not even a yellow dollar sign.

The return: Dhar Mann is thinking about “what happens next” with his company’s first podcast. Mann is maintaining his typically positive tone as he talks to guests about moments in their lives when they found themselves at a crossroads. The first episode of What Happens Next is slated to premiere on May 18.

THE BIZ

Spotify is adopting Apple’s podcast tech.

Spotify is adopting Apple’s tech and going head-to-head with YouTube

The copycat: Spotify likes Apple’s podcast technology so much that it’s adopting it for its own platform. As part of Apple’s podcast push, it introduced HLS (HTTP Live Streaming) technology, which makes the viewership of video podcasts more seamless. Spotify is now using that tech, too. In doing so, it will help creators expand reach while making cross-platform distribution more tenable.

The foundation: Susan Wojcicki’s family is honoring her memory by launching a foundation to research and detect lung cancer. Wojcicki tragically passed away less than two years after stepping down from her role as YouTube’s CEO. By establishing the Susan Wojcicki Foundation, the exec’s family will invest in early detection initiatives, with a particular focus on nonsmokers.

The partnership: Jomboy Media is the key to reaching younger baseball fans, and Under Armour is paying attention. The sportswear brand now has an official partnership with the irreverent baseball brand led by Jimmy O’Brien. As part of the deal, Under Armour will be the official sponsor of the Warehouse Games, Jomboy’s gauntlet of eclectic sports competitions.

The creator program: Target is linking up with LTK to relaunch its creator program. Target, like many brands, is setting up infrastructure that lets creators recommend items on personalized storefronts. Social shopping hub LTK is now involved with that effort, and that move could bring Target closer to the influencer recs it covets. A press release from the retailer claims that nearly 75% of U.S. consumers have purchased a product because of creator content.

The podcast data: Spotify is driving more consumption time than YouTube on podcast episodes. That claim comes from Podstock, which shared data comparing equivalent podcast episodes across Spotify and YouTube. The Spotify uploads averaged 1.5x more consumption time, and that finding held across 95% of the surveyed episodes.

MOVERS & SHAKERS

beehiiv’s podcast push is in full swing.

This week in the digital media biz…

The podcasting head: To double down on its podcast push, beehiiv is bringing in Ainsely Rossitto. After landing roles at Paramount and NPR, Rossitto will be Head of Podcasts at a company best known for its newsletter-building tools. In a statement, beehiiv CEO Tyler Denk discussed the “huge opportunity podcasts present.” "We are really putting a lot of firepower behind podcasts,” Denk said.

The Nothing exec: Shavone Charles’ post-TikTok career is taking her to Nothing. Charles, an exec and creator with experience across the social media industry, left her post at TikTok last year. For her next move, she’s headed to London-based youth culture brand Nothing, where she’ll be Global Head of Communications for a company that works with tastemakers like Charli XCX.

The Smosh CCO: Smosh looked to the world of MTV to find its first Chief Content Officer. In a newly-created role, MTV Entertainment Studios vet Cory Midgarden will oversee digital content, live events, casting, and other artistic matters for a comedy brand that has been operating on YouTube for more than 20 years. Midgarden will report to Smosh’s CEO, Alessandra Catanese.

WATCH THIS 👀

MatPat went back to the good old days.

MatPat revisited the ‘90s for an NFL reveal

The NFL collab: Matthew Patrick (aka MatPat) just traveled back to the 1990s to tell us who the Cleveland Browns will play next season.

With each passing NFL preseason, the slate of schedule release videos gets wackier and more creative. This year, the Browns paid homage to ‘90s VHS videos with a schedule reveal featuring MatPat, a gridiron take on Street Fighter, and not nearly enough sadness for a Browns-themed video.