YouTube is generating music now

Your video got copyright claimed? Here's a new jingle for you.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

May 05, 2026   |   Read online It's Tuesday and while TikTok Shop battles with Amazon and Whatnot, GameStop is making a $56 billion bid to buy eBay. Today’s News 🎵 YouTube generates free music 🗓️ Cannes Lions approaches 🧑‍⚖️ “Musk v Altman” hits YouTube ✈️ Airlines crack down on filming 🎤 AI KPop Demon Hunters goes viral THE BIZ Will generative music fix copyright issues—or just upend the royalty-free audio biz? YouTube is testing a tool that lets creators generate royalty-free music for videos The new tool: When it comes to dealing with copyright claims, the precision of YouTube’s Content ID technology has frustrated creators for years. There are numerous examples of videos that have been claimed because a copyrighted song is heard for just a few seconds in the background. YouTube has responded to creators’ concerns by developing multiple solutions, including an Erase Song tool that strips copyrighted music without affecting the rest of the audio track. Now, the platform is turning things up a notch. In YouTube Studio, an experimental new feature allows users to respond to a piece of claimed audio by generating a sound-alike, royalty-free track to replace the copyrighted music. The process is, at least in theory, pretty simple; a new “Create” button generates four pieces of instrumental music, and creators can then swap in the alternative track that best suits their video. The instrumental track generator is currently available in the U.S. for desktop users. Longtime YouTube exec Rene Ritchie, who discussed the new “Create” button in a Creator Insider video, said the experimental option will roll out more widely “later this year.” The impact: The ability to replace copyrighted audio with royalty-free music could go a long way towards easing the frustrations of individual creators. The big question, however, is how this change will affect companies that provide royalty-free music to creators. As of now, YouTube will allow creators to generate tracks to avoid copyright claims. But what happens if it eventually lets creators generate free-to-use music for any purpose? Would that move upend the industry that’s currently centered around royalty-free tracks? That scenario may never come to pass—but the possibility is an important reminder that social platforms have the ability to swiftly alter the fate of third-party companies that pop up around them.  HEADLINES IN BRIEF 📰 LIONS Creators, a program that gives the creator economy a dedicated space at Cannes Lions, returns next month. The Cannes Lions International Festival of Creativity returns next month. Check out our Q&A with Ed Davidson (VP, Chief Growth Officer) to hear his perspective on the festival’s upcoming LIONS Creators programming. (Tubefilter) German-based YouTube hub Jasmin and James scored 1.12 billion views during the week that ended on May 3, outperforming all other channels to top our latest Top 50 Most-Viewed YouTube chart. (Tubefilter) Instagram is experimenting with new account labels that will allow users to voluntarily identify themselves as “AI creators.” (Engadget) A recent report found that “all of the 20 state-run health insurance exchanges in the US” share user activity data with Big Tech firms like Meta, TikTok, Snap, and Google. (Bloomberg) COURT OF LAW It’s a battle of the tech bros. (Photo by Benjamin Fanjoy/Getty Images.) You can now listen to Musk v Altman live on YouTube The update: You probably already know that Elon Musk is suing OpenAI CEO Sam Altman. Now, if you’re interested in knowing more than that, you can listen to the entire trial live on YouTube. That access comes as a result of a May 1 amendment to the Northern District of California’s Civil Local Rule 77-3, which now specifically allows judges to, “in their discretion, provide the public with remote video or audio access to court proceedings.” The first judge to exercise this power is Yvonne Gonzalez Rogers (aka, the judge overseeing the Musk v Altman case). She’s decided to broadcast audio of the trial on the official US District Court Northern District of California YouTube channel, a non-monetized hub that currently has around 3.6K subscribers. The case: The Altman v Musk case kicked off in court on April 28 and centers around Altman’s decision to give OpenAI a path to being for-profit despite alleged promises to remain nonprofit. In rebuttal to Musk’s accusations of “ill-gotten gains,” Altman claims the suit is designed to hinder OpenAI so Musk’s own AI company, xAI, can gain the upper hand. Judge Rogers has already indicated she’s fed up with both participants, even asking Musk at one point, “How can we get things done without you making things worse outside the courtroom?” The US District Court Northern District of California YouTube channel will stream audio of the trial Monday-Thursday from 8 a.m. to 2 p.m. Pacific until the case’s conclusion. The district has clarified that “recording or rebroadcasting the audio livestream is strictly prohibited…regardless of platform or format.” UP IN THE AIR A still image - not a recording - from the friendly skies. Airlines are cracking down on filming. What does this mean for aviation YouTubers? The crackdown: Every day, YouTubers review countless products—including expensive travel options like first-class flights. To experience those pricier adventures, millions of people live vicariously through YouTube aviation reviewers. Their jobs, however, may be becoming more difficult. As noted by UK Aviation News‘ Nick Harding, a growing number of airlines are implementing policies that restrict or ban recording on flights. British Airways, for example, recently prohibited filming or photographing crew members without their explicit consent. It also specifically bans livestreaming. That rule is in line with changes from other aviation brands, reflecting what Harding calls “a broader industry shift towards tighter control of onboard filming.” The impact: Aviation YouTuber Noel Philips told Harding he thinks these clampdowns are driven by a general increase in public recording, including “an upsurge of passengers recording ‘air rage’ incidents, perceived bad service or other onboard incidents to post online for clicks.” Philips said he doesn’t “necessarily think” the crackdown is “a bad thing,” but acknowledged how stricter guidelines could land creators in hot water. We’re already seeing that issue come into play. Last June, for example, aviation reviewer Nonstop Dan posted a video about his first-class Kuwait Airlines flight from Bangkok to Kuwait. During the flight, a purser apparently told the creator that if he posted anything about the flight online, he “could not guarantee [Dan’s] safety when we land.” Dan said he hadn’t broken any rules, wasn’t speaking while filming, and was paying attention to passengers’ privacy. Even so, the purser and captain got police involved once the plane touched down, and attempted to force Dan to delete his footage. Dan was released and ultimately received a formal apology from Kuwait Airways’ Chairman and President, as well as a letter from Kuwait’s royal family—but if airlines continue tightening rules, creators could increasingly face similar run-ins with less ideal outcomes. LISTEN UP 🎙️ AI Rumi is making waves on YouTube. Two of 2025’s top trends are colliding on YouTube: AI and KPop Demon Hunters The AI channel: An AI-savvy YouTube hub called Dream Lags is using generated clips of fictional characters to tap into the enduring hype surrounding KPop Demon Hunters. For previous generations, dress-up was the most immersive form of widely available idol worship. Now, generative AI offers immediate wish fulfillment for any young fan. Forget cosplay or fanfiction; viewers craving more KPop Demon Hunters content can simply tune into channels like Dream Lags to see their favorite characters act out new scenes, stories, and songs. Offering up that kind of instant gratification has helped Dream Lags secure some big numbers. The Venezuelan channel added 360,000 new subscribers during the week that was, bringing its total sub count to nearly 4 million. Want to introduce your brand to Tubefilter’s audience? Sponsor the newsletter. Was this email forwarded to you? Subscribe here.​ Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen.   Update your email preferences or unsubscribe here © 2026 Tubefilter 1450 2nd Street, Ste 275 Santa Monica, CA 90401, United States Powered by beehiiv Terms of Service

Roblox wants adults playing, too

Can Roblox woo adult players to its platform?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

May 04, 2026   |   Read online TOGETHER WITH It's Monday, and a TikToker is leading the charge to buy Spirit Airlines in bulk—a goal that has already attracted 36,000 pledges totaling $23 million. Today’s News 💸 Roblox ups dev earnings 🏆 The Oscars bans AI performers 🤝 FaZe Clan’s CORE members reunite 🎬 Banjiay adapts a game show 🎙️ This week on the podcast… GAME ON Roblox is rewarding developers of “novel games.” Roblox will raise devs’ earnings by 42%—if they make games for adults The rate bump: In February, Roblox CEO David Baszucki told Yahoo Finance that the platform had seen 50% year-over-year growth in players ages 18 and up. He added that Roblox aimed to target adult players through a “genre expansion” of titles with potential to become “cultural phenomena.” Now, the platform is putting that plan into action with a Developer Exchange price hike that’ll increase the amount developers of “novel games” make from 18+ players. The DevEx rate controls how Roblox’s in-game currency, Robux, cashes out into real-world currency for developers. Starting June 8, developers of “novel games” (aka “genre-defining” titles with “deeper gameplay [and] distinct visuals”) made using R15—a system within Roblox’s engine that upgrades avatars “with advanced skeletal joints” and smoother motion—will see a 42% bump in the exchange rate from Robux spent by 18+ players. That means devs’ rate will go from the usual $0.0038/1 Robux to $0.005396/1 Robux, making 30,000 Robux equivalent to ~$162 instead of $114. “In the U.S., the 18 to 34 user cohort on Roblox monetizes over 50% higher than our under 18 users. This rate increase…will apply to in-game spend like game passes, Robux subscriptions, select in-game items, and private servers.”   - Roblox The context: When it comes to supporting novel game developers, Roblox isn’t stopping at exchange rates. In March, the platform launched both the Roblox Incubator program (designed to “help experienced teams turn promising concepts into commercially successful games”) and the Roblox Jumpstart program (for “creators who are new to Roblox, or are exploring new types of games”). So far, Roblox says those two programs have attracted over 8,000 applicants. The platform is also tweaking its game discovery engine “to prioritize long-term retention,” as well as “amplifying discovery” for novel games with a new “Standout Games” section on Roblox’s home page. 🌟 SPONSORED 🌟 Tribeca Festival just revealed an unprecedented TV and podcast lineup for 2026 This June, Tribeca Festival will take over New York City with an expansive television lineup and its most ambitious podcast slate to date.  A dynamic mix of world premieres, TV milestones, and exclusive conversations will include… Live events featuring Radiolab, The New Yorker Radio Hour, and Lemme Say This, with guests like Peter Dinklage, Adam Scott, and Laurie Anderson A special panel celebrating the 50th season of Survivor with fan-favorite players Cirie Fields, Rob Cesternino, Kyle Fraser, Kamilla Karthigesu, Teeny Chirichillo, and Jonathan Penner The world premieres of HBO’s Not A Very Good Murderer and The Palladino Files, created by Pulitzer Prize-winning journalist Ronan Farrow alongside Emmy Award-winning filmmakers Fenton Bailey and Randy Barbato Attendees will gain an exclusive look at Tribeca Festival’s specially curated podcast lineup, including a first-time expansion into Spanish-language programming like Nacional II: la ruta del exilio from La República Independiente de La Radio. Reserve your spot at the festival for access to live tapings of The New York Times’ Cannonball with Wesley Morris, Vox Media’s On with Kara Swisher (featuring comedian Marc Maron), Slate's Death, Sex & Money (with host Anna Sale), and more. Tribeca Festival is set to take place from June 3-14. Tickets are on sale now. Explore Tribeca Festival → HEADLINES IN BRIEF 📰 AI actors like Tilly Norwood won’t receive any awards at the 2027 Oscars. The Oscars is cracking down on AI. The Academy's updated rules clarify that "synthetic" performers and AI-written screenplays won’t be eligible for awards beginning in 2027. (Engadget) Elon Musk’s lawsuit against OpenAI is in full swing, with the X owner testifying in court that “the entire foundation of charitable giving in America” is at stake. (Gizmodo) As demand for AI Christian content continues to rise across social media, more and more creators are reportedly paying freelancers on platforms like Fiverr to generate Bible-themed clips. (The Verge) Minnesota is the first state to pass a law banning AI apps that allow users to generate nude or sexualized images of real people. (Ars Technica) CREATOR COMMOTION The boys are back in town. After an epic collapse, FaZe Clan’s CORE members are reuniting The crew: Five months after FaZe Clan‘s collapse, some of its best-known alumni are getting the band back together. Marlon, Adapt, Lacy, Stable Ronaldo, Silky, and JasonTheWeen are the founding members of CORE, a new group centered around a classic creator house setup. All six members of the CORE crew were previously signed to FaZe Clan, which—at its peak—was a power player operating at the intersection of gaming, entertainment, and creator content. That, of course, was before the brand imploded following several ill-advised attempts to increase its scope and visibility. One of the biggest blows was the failure of FaZe’s plan to become a publicly traded company, which backfired when investors didn’t deliver the needed funding. The brand was later sold to esports company GameSquare and led by founding member FaZe Banks, who, as CEO, built a controversial roster that included both familiar and new members. Then, last Christmas, the majority of FaZe’s creator roster suddenly left the organization, turning it into a shell of its former self. CORE’s founding members all participated in that mass exodus. The future: Amid all that turmoil, longtime FaZe creators argued that the org should look inward and return to its roots. That’s what the members of CORE (which stands for “Create, Own, Run, Everything”) aim to do. By hanging out at a $20 million house, the group will be able to produce the old-school vlog content that populated FaZe’s channels in previous years. FaZe Banks is not a CORE member, though he is supporting the group’s mission. In a live stream, he claimed that FaZe “succeeded” thanks to his support, although he also acknowledged the financial uncertainty that contributed to its creator exodus. Now, the members of CORE will have a chance to correct some of FaZe’s mistakes while allowing nostalgic fans to revisit the glory days of gaming entertainment. TV TIME ‘Stop The Train’ is getting the TV treatment. A TV production company is picking up a creator game show The production: Paris-based media company Banijay, which produces hit reality competition franchises like Survivor and MasterChef, is picking up Stop The Train, a game show format developed for YouTube by the French creator Squeezie. Banijay will handle international distribution for Stop The Train, which consists of a series of challenges set aboard a moving train. The plan is to produce a bigger version of the show that can be sold to TV networks and streaming services. Squeezie’s audience of 20 million YouTube subscribers may have drawn Banijay’s attention in the first place, but his sprawling vision will be the attribute that turns Stop The Train into an international hit. “We have a lot of ideas that aren’t realistically doable on YouTube because they’re too expensive to produce. But we’d rather wait until they become possible with the creator economy rising, so we can stay independent and do it exactly as we imagine.”   - Squeezie via The Ankler The growth: This isn’t the first time Banijay has built a bridge between the game show world and the creator economy. In Brazil, a creator-led version of MasterChef premiered last year. Then, at the MIPCOM conference in October 2025, Banijay ramped up efforts to bring game shows to YouTube by establishing an Entertainment Creators Lab that pairs its properties with the creator partners who can best reenergize those formats. What’s interesting about the Squeezie deal is that it moves in the opposite direction. After getting millions of views online, Stop The Train will expand to a global audience thanks to Banijay’s assistance. LISTEN UP 🎙️ Jesser is turning his content empire into a multimillion-dollar company. This week on the podcast… The episode: On the latest installment of Creator Upload, hosts Joshua Cohen and Lauren Schnipper sit down with JesserCo President Zach Miller to discover how Jesser is transforming his YouTube channel into a multimillion-dollar holding company. Strategic reorganization is the name of the game, from diversifying revenue streams to hiring top executives from Adidas and mitigating “key man risk.” Tune into the full episode on Spotify and Apple Podcasts to learn more about Jesser’s evolving sports empire. The survey: Creator Upload wants your opinion! Take this survey to help us understand who’s tuning in and what you want more (or less) of from the show. Want to introduce your brand to Tubefilter’s audience? Sponsor the newsletter. Was this email forwarded to you? Subscribe here.​ Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen.   Update your email preferences or unsubscribe here © 2026 Tubefilter 1450 2nd Street, Ste 275 Santa Monica, CA 90401, United States Powered by beehiiv Terms of Service