Paris Hilton fights deepfakes

How far can the late-night icon go?  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

May 28, 2026   |   Read online It's Thursday and seven years after the death of Stan Lee, ElevenLabs is teaming up with Stan Lee Universe to add the Marvel co-creator’s voice and likeness to its AI platform. Today’s News 🎙️ Colbert takes on TikTok ⚠️ YouTube updates AI labels 📋 Creators visit the “Brand Deal Desk” 🔍 Paris Hilton confronts deepfakes 🤝 MrBeast collabs with Neal Mohan STAR POWER Stephen Colbert, probably thinking about what he’s going to post next. (Photo by Michael Loccisano/Getty Images) How far can Stephen Colbert go on YouTube and TikTok? The pivot: After hosting his final episode of CBS’ long-running Late Show, Stephen Colbert is switching gears. The star has set up his own channels on YouTube and TikTok under the simple handle @colbert—and both hubs have already attracted hundreds of thousands of fans. Over just a few days, Colbert has collected nearly 200,000 subscribers on YouTube and around 140,000 followers on TikTok. Those fans are waiting in suspense to see what happens next. Colbert’s TikTok account is still completely bare, while his YouTube hub features just one hour-long video of his appearance on public access TV in Monroe, Michigan. The context: That lo-fi program is a far cry from the splashy CBS fare that made The Late Show into a YouTube favorite more than a decade ago. Back then, late-night TV was thriving online, driven by a meta that valued long-form programming over quick-hitting Shorts. Colbert and CBS struck YouTube gold during that era. These days, however, short-form feeds draw more viewership than long-form channels—and Colbert is well-positioned to take advantage of that shift. Comedy works better than most other categories on Shorts, and the former late-night star is a micro-humor pioneer. The pithiness of the Colbert Report segment “The Word” harnessed the then-new idea of meme culture, and Only In Monroe suggests that Colbert is eager to return to that approach. His public access show has a distinct “Better Know A District” feel. With more videos like that, Colbert is primed to prove CBS wrong regarding its claims about declining Late Show viewership. HEADLINES IN BRIEF 📰 Prominent AI labels are coming into your feed. Beginning this month, YouTube will automatically apply AI labels to videos when its systems pick up on “significant photorealistic AI use.” (Tubefilter) Spotify and Netflix have reportedly joined forces on a deal worth up to $100 million to bring video versions of Jay Shetty’s On Purpose podcast exclusively to their two platforms. (TheNextWeb) Meta has begun rolling out a paid “Plus” tier on Instagram, Facebook, and WhatsApp, which ranges from $2.99/month to $3.99/month depending on the platform. (Engadget) OpenAI CEO Sam Altman has reversed course on predictions regarding AI and employment, noting that he “thought there would have been more impact on entry-level white-collar jobs being eliminated by now.” (Gizmodo) CREATOR COMMOTION YouTube wants creators to get more brand deals for their series, so they put a series about brand deals on YouTube. On YouTube’s new web series, creators explain the secrets of their sponsorships The web series: YouTube has teamed up with Little Dot Studios to launch The Brand Deal Desk, a web series that demystifies the ins and outs of creator-brand partnerships. Across five weekly episodes, the show’s creator hosts will discuss their own sponsorships, interview industry experts, and guide neophytes through a creator economy that has evolved into a $37 billion annual business. “Creators today are building sophisticated media businesses, but navigating brand partnerships can still feel opaque…We wanted to create something that didn’t just explain the mechanics of brand deals, but reflected the realities of creator culture and the ambition of modern YouTubers.”   - Hal Arnold, Little Dot Studios Director of Production The hosts: The YouTube stars sitting behind The Brand Deal Desk include Erin White (a businesswoman who shares stories from her creator journey), solo entrepreneur Grace Andrews (who offers dispatches from the life of a solo entrepreneur, and British comedian-slash-prankster Max Fosh. In the inaugural episode of their new series, the trio defined a few industry terms, highlighted some of YouTube’s on-platform marketing products, and spoke with knowledgeable insiders like Sidemen manager Jordan Schwarzenberger. The references to YouTube products help explain The Brand Deal Desk‘s raison d’etre. The platform’s brand deal playbook has changed a lot over the past decade, and creators now have a valuable resource that can help them keep up with the changes. To stay on top of new episodes of The Brand Deal Desk, viewers can subscribe to the YouTube Creators channel. FIGHTING BACK Paris Hilton knows a thing or two about defending likenesses. Paris Hilton’s new TikTok series confronts the epidemic of explicit deepfakes The docuseries: After the earliest versions of DALL-E and ChatGPT sparked a gen AI gold rush, experts warned that rapidly evolving technology could be used to target and exploit people—especially women. Fast forward to 2026, and explicit deepfakes are now more prevalent than ever before. Paris Hilton is fighting back against that epidemic. Her production company, 11:11 Media, joined forces with Laurie Segall to make Searching for Mr. Deepfakes, a vertical docuseries that chronicles the tech journalist’s investigation into one of the web’s largest deepfake pornography hovels. “My goal in sharing this story on my platform is to make it clear that protecting women and girls in the digital world is a responsibility we all share.”   Paris Hilton The investigation: Segall has been reporting on the intersection of humanity and technology for 15 years and is the CEO of creator-led media/entertainment network Mostly Human Media. In Searching for Mr. Deepfakes, Segall works to take down a website that, at its height, got 17 million monthly views by catering to people who made money by generating nonconsensual deepfakes. Segall partnered with fellow investigators and white-hat hackers to track down the site’s owner. Her series—which also spotlights survivors and advocates like Hilton, who was involved in promoting The DEFIANCE Act—dropped yesterday on Hilton’s TikTok account in 16 short-form parts. The first episode has since racked up over 2 million views. Thanks to Segall’s investigation, the Mr. Deepfakes site was shut down in May 2025. But the threat of sexually explicit deepfakes continues, and so does Segall’s work. The journalist previously reported on nonconsensual pornography, where people’s explicit photos are posted online against their will, and often without their knowledge. Now, “in this AI-driven era,” she says, “to become a victim, you don’t have to take a nude picture. You just have to exist.” WATCH THIS 👀 What’s in the box?! We’ll find out when MrBeast hits 500 million subscribers. YouTube’s CEO wants MrBeast fans to “smash that subscribe button” The executive appearance: MrBeast is eight million subscribers away from his next big channel milestone. That might seem like a huge barrier for the average creator, but given that MrBeast is nearing the 500 million mark, eight million is practically a drop in the bucket. The man known as Jimmy Donaldson is so close to hitting his goal, in fact, that YouTube CEO Neal Mohan made a personal appearance on his channel to urge viewers to “smash that subscribe button.” (If only so we can all find out what a 500M Play Button looks like.) Want to introduce your brand to Tubefilter’s audience? Sponsor the newsletter. Was this email forwarded to you? Subscribe here.​ Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen.   Update your email preferences or unsubscribe here © 2026 Tubefilter 1450 2nd Street, Ste 275 Santa Monica, CA 90401, United States Powered by beehiiv Terms of Service

Bytedance's AI Cannes debut

Brazil is getting ready for creator World Cup coverage.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

May 27, 2026   |   Read online TOGETHER WITH It’s Wednesday and Spotify is putting a short-form spin on audiobooks with the launch of narrated magazine articles. Today’s News 🎙️ Netflix goes live on the daily 🏅 MrBeast stays on top 📈 This week on the branded charts… 🎬 Bytedance brings AI to Cannes ⚽ A creator gets World Cup rights ON THE DAILY Netflix is serving breakfast. Netflix is introducing its first-ever daily live show The live show: Netflix is entering a new frontier with real-time syndication of The Breakfast Club. Co-hosted by Charlamagne tha God, DJ Envy, Jess Hilarious, and Loren LoRosa, the program will be Netflix’s first-ever daily live show. New episodes will air live every weekday starting June 1 at 6 a.m. Eastern. The Breakfast Club first began running in 2010 out of New York City and currently airs in over 90 radio markets across the U.S. Netflix got its hands on the show in December 2025 after signing a video podcast deal with iHeartMedia. In the original agreement, Netflix didn’t get full Breakfast Club episodes; instead, it aired hourlong recaps after the live versions concluded. Those truncated versions alone accounted for more than 40% of all Netflix podcast views during Q1 2026, while The Breakfast Club jumped to #11 on Edison’s Podcast Metrics U.S. chart, a record spot for the show (per WSJ). Now, by airing the program live in its entirety, Netflix is opening the door to even more views while also exploring an easy way to distribute low-production-lift content. The context: Live syndication marks an important step for Netflix. For years, the platform has sought to become the home of ultra-premium content with shows like Stranger Things, movies like KPop Demon Hunters, and comedy specials from top names. Most of these productions take years and big upfront cash investments to make—and whatever arguments Netflix has posed about quality vs quantity, it’s still losing out to YouTube in terms of sheer daily watch time. This new strain of programming, however, could mark a turning point. In an interview, Charlamagne tha God said broadcasting The Breakfast Club in full on Netflix is a way to feed what he calls the “Great Disconnect,” where people are looking for more genuine, unscripted, and human-made media. 🌟 SPONSORED 🌟 The Great Unlearn: The rooftop where Cannes' most influential creators and executives actually meet Billion Dollar Boy is the global social agency with Creator Instinct®.  Since 2014, BDB has partnered with the world’s most iconic brands—including Heineken, Nike, PepsiCo, and L’Oréal—to deliver award-winning social-first advertising recognized by Cannes Lions, Campaign Awards, The Drum, Webby Awards, Shorty Awards, and more. Now, after becoming the only creator marketing agency to achieve the IPA Effectiveness Accreditation, BDB is hosting The Great Unlearn: a curated rooftop session that will unite creators and brand leaders at Cannes Lions. Presented in partnership with Cannes Lions, The Great Unlearn will explore how to... Unlearn comfort: Why the safest partnerships are now the riskiest Unlearn entertainment: How the winning formats—including micro-dramas—are built with audiences, not for them. Unlearn systems: Why the strategies that built your brand are now capping it ​As that session closes, the real party will start at the Patreon x FiveTwoNine Happy Hour.  ​Stay for drinks, canapés, and rooftop conversations with brand leaders, platforms, and top creators—including the 20 winners of BDB and FiveTwoNine’s 2026 Creator Fund. The Great Unlearn will kick off on Wednesday, June 24, at an exclusive rooftop locale overlooking the sea. Reserve your spot now: Register for The Great Unlearn → HEADLINES IN BRIEF 📰 MrBeast isn’t the only creator climbing the YouTube subscriber charts. For the second week in a row, MrBeast captured the #1 spot in our global ranking of most-viewed YouTube channels by collecting 1.64 billion new views in just seven days. (Tubefilter) As the U.K. government considers a ban on under-16 social media use, a new report from the Academy of Medical Royal Colleges suggests that social media carries the same level of risk as smoking tobacco. (TechRadar) A state lawsuit against Meta over child social media addiction will move forward following the Vermont Supreme Court’s rejection of an appeal from the platform. (PBS) Recent data shows that “educators are under pressure to increasingly integrate AI into their classrooms”—but around eight in ten K-12 teachers say they've “received no formal guidance” on how to use it. (Axios) GOSPEL STATS 📈 Salish Matter is doing a very good promoting her skincare line. Top Branded Videos: Ani-May gets emotional and cruises get a bad rap As “Ani-May” draws to a close, Gospel Stats’ latest ranking of most-viewed branded YouTube videos shows that viewers are always down for a double dose of nostalgia and anime. As for cruises… 🥇 #1. Jordan Matter (and Salish Matter) x Sincerely Yours: Recreating Our Childhood Memories *Emotional* (20M views) Salish Matter has been a steady presence on her dad’s channel for years now, meaning much of her childhood took place in front of a camera. For the father/daughter duo’s latest video, Jordan recreated some of the most nostalgic snapshots from those early days. That walk down memory lane was brought to YouTube by Sincerely Yours, Salish’s Sephora-carried skincare line. 🥈 #2. JesseChrisss x Crunchyroll: It’s a daily routine this month 😛 HAPPY ANI-MAY!! #crunchyrollpartner @crunchyroll (15.3M views) It’s Ani-May, Crunchyroll’s monthlong celebration of all things Japanese animation. As the streaming platform describes it, Ani-May is 31 days of “new streaming debuts, collaborations across music, gaming, retail, and more, and plenty of ways to share your anime love.” The cost of new subscriptions drops to $1.99 during that extravaganza, making this the ideal time for Crunchyroll to promote itself through collabs with creators like JesseChrisss, whose YouTube channel boasts over a billion lifetime views. 🎰 #2,510. Life Well Cruised x NordVPN: I’m Worried Cruisers Are Falling For This Bad Advice (49.2K views) The last few months have been a PR nightmare for cruises. As anxieties ramp up around everything from travel health insurance to emergency protocols, Life Well Cruised is here to dispel myths about cruise lines and their various policies. That rundown was sponsored by NordVPN, a prolific YouTuber sponsor and a solid fit for cruisers desperate to get on the ‘net while at sea. Check out the full branded ranking here and head over to Gospel Stats for more YouTube sponsorship insights. THE BIZ Hell Grind is being marketed as the world's first fully AI-generated feature film. ByteDance tech brought gen AI films to the 2026 Cannes Film Festival The AI film wave: Does generative AI represent the future of the film world, or is it a threat to the industry at large? That question was front-and-center at the 2026 Cannes Film Festival, where TikTok’s parent company brought a new dimension to the 12-day event with its AI video generator. Seedance 2.0, the latest iteration of Bytedance’s AI model, powered several selections at the Marché du Film, the official movie-buying marketplace and creator hub at Cannes Film Festival. According to the South China Morning Post, AI-generated Marché projects included short films titled The Golden Tomb Seeker and Series Tower. Another Seedance-made film, Hell Grind, premiered at an AI film festival that took place adjacent to Cannes Film Festival, where it claimed the title of the first fully AI-generated feature. American firm Higgsfield AI used Seedance 2.0 to complete the film in just two weeks with a budget of less than $500,000. Those are both numbers that human-created works simply cannot match without sacrificing quality. The context: Of course, not everyone is enthused about AI’s growing presence in the film industry. AI was banned in the Official Competition at Cannes Film Festival, and filmmakers who have embraced the technology—including auteur director Darren Aronofsky—have been scolded in response. The intense backlash received by hyperreal AI “actress” Tilly Norwood further shows that the mainstream moviemaking world is holding out against AI. On the fringes of the film industry, however, forward-thinking studios like Promise—a startup led by a pair of seasoned Google vets—are leaning into AI-assisted production. If ByteDance can make good on its own promise to bring brands into the Seedance machine, its AI video generator could have a long future (or at least longer than OpenAI’s Sora). WATCH THIS 👀 This Brazilian creator’s channel is bumpin’ as the World Cup gets closer to kickoff. Fans are hyped for this creator’s official World Cup coverage The pre-tourney hype: The 2026 FIFA World Cup will grant soccer superfans more access than any previous edition of the tourney. Social media has a lot to do with that shift, but platforms won’t be the only drivers of close-up coverage. While TikTok’s Creator Correspondents program will allow dozens of creators to cover the 48-team tilt from every angle imaginable, CazéTV has received an even rarer opportunity. In Brazil, national authorities have rewarded the YouTube channel’s namesake star by making him an official broadcaster for the 2026 World Cup. Those matches won’t begin until June 11, but Brazilian sports fans are already flocking to CazéTV’s soccer-focused videos. The YouTube hub added 600,000 new subscribers during the third full week of May, propelling it to #9 in our latest Global Sub Top 50 ranking. Was this email forwarded to you? Subscribe here.​ Want to introduce your brand to Tubefilter’s audience? Sponsor the newsletter. Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.   Update your email preferences or unsubscribe here © 2026 Tubefilter 1450 2nd Street, Ste 275 Santa Monica, CA 90401, United States Powered by beehiiv Terms of Service