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TOGETHER WITH |
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It's Friday and if Elon Musk wants a lucrative bonus from SpaceX, he’ll have to get at least 1 million people settled on Mars. |
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Today’s News |
👀 Is this the return of Vine?
✅ Spotify IDs human creators
✈️ Expedia teams up with iShowSpeed
🛑 Instagram penalizes aggregators
✍️ Mr Doodle is on a mission
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THE RETURN |
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6 seconds could be the new 15 minutes of fame. Again. |
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Vine is back—and it has a zero-tolerance policy for creators using AI |
The reboot: Vine was the OG short-form video app. Its six-second time limit spawned an entire generation of memes, kickstarting the careers of creators like Liza Koshy, Logan Paul, Lele Pons, David Dobrik, Sam & Colby, and Hannah Stocking before being shut down by Twitter in 2017. |
Now, Vine is back—and this time, it has a new name and a strict anti-AI philosophy. |
Earlier this week, Twitter co-founder Jack Dorsey launched “diVine” on Apple’s App Store, Google Play, and Zapstore after funding the platform through his nonprofit, and Other Stuff. diVine serves as an archive of around ~500,000 original Vine videos, while also letting users post new six-second videos. |
and Other Stuff member Evan Henshaw-Plath told TechCrunch that he hopes diVine creators will be able to monetize through brand deals or collabs. He also noted that he likes the direct subscription support model and the idea of “pro” accounts. |
Henshaw-Plath said diVine has already seen interest from several OG Vine creators, who were involved in the platform’s development and “wanted something like Vine that would reset social media and filter out AI slop.” Being anti-AI ultimately became a defining component of diVine. As of now, the app requires uploaders to either (a) record their videos directly in the app, or (b) use C2PA to verify that their videos were created without AI. |
The big picture: All that sounds great—but can diVine survive where Vine failed to thrive? The app’s fate is still up in the air, but it helps that this iteration isn’t looking to become the next billion-dollar platform. |
As TechCrunch reports, and Other Stuff’s goal is to back experimental open source projects with “the potential to transform the social media landscape.” The one-year-old nonprofit isn’t looking to recoup its investment with diVine; instead, the app is structured as a public benefit corporation with no revenue model. |
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Tribeca X is almost here. Will you be there to witness history? |
Since its founding, Tribeca Festival has served as a launchpad for visionary filmmakers and artists. Now, as the Festival celebrates its 25-year anniversary, its flagship program for brand storytelling—aka Tribeca X—is coming back for 2026. |
Tribeca X will return to NYC from June 8-9, uniting leaders from film, media, brands, and culture for curated networking moments, expert-led keynotes, and celebrations of standout branded content. |
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This year’s speaker lineup includes the world’s top industry pioneers, executives, and creators, including Spin Master CEO Christina Miller, American Express CMO Elizabeth Rutledge, Challenge Accepted host Michelle Khare, KPop Demon Hunters writers Danya Jimenez and Hannah McMechan, and Dhar Mann (Forbes #2 Top Creator 2025, TIME100 Creator). |
Tickets to Tribeca X are available now and provide access to… |
All Tribeca X panels, keynotes, networking events, and screenings
The Tribeca X Awards Ceremony and Cocktail Reception
Complimentary Tribeca X merchandise
The Tribeca X Lounge with complimentary refreshments
The Tribeca Storytelling Summit at Spring Studios (June 4-13)
Two tickets to a Tribeca Festival premiere of your choice
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From red carpet premieres to exclusive panels, Tribeca X 2026 will serve as a global nexus for the best and brightest in brand storytelling. |
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HEADLINES IN BRIEF 📰 |
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Human people now verified by Spotify. |
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CREATOR COMMOTION |
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iShowSpeed gets an incredibly aligned brand partnership. |
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Expedia is buying into iShowSpeed’s world tours to sell vacations to Gen Z |
Now, Expedia is taking advantage of that worldwide appeal. The travel company has announced a “multi-phase” partnership with Speed that includes sponsored live streams, Expedia-branded vehicles, Caribbean adventures, and even its very own homepage. Visitors to Exspeedia.com can follow Speed’s current route, unlock behind-the-scenes content from his past travels, and vote on the locations he should visit next. |
Expedia’s backing became evident during Speed’s latest tour, which brought the creator to the Caribbean. The travel booking company sponsored a 12-hour live-streamed event that aired across Speed’s YouTube and Twitch accounts and showed him boarding four different modes of Expedia-branded transportation (planes, boats, jet skis, and dune buggies) as he explored Dominica, Guadeloupe, St. Kitts & Nevis, and St. Maarten. |
The goal: For Expedia, a collaboration with Speed could help unlock a whole new generation of travel dollars. Gen Z has different vacation priorities than previous generations, and many of those travel preferences are influenced by social media. |
That’s why TikTok is selling plane tickets, YouTube is turning into a discovery engine for travelers, and creators like the Sidemen are developing their own hospitality experiences. Now, the Exspeedia website will serve as another resource for Gen Z globetrotters by letting visitors plan their own Speed-style tours across the world. |
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PLATFORM UPDATES |
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Instagram doesn’t want serial reposters in the feed. (Photo by Carl Court/Getty Images) |
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Instagram will penalize serial reposters by taking away recommendations |
The crackdown: Meta is cracking down on Instagram accounts that only repost content from other creators. |
The tech giant is extending a policy that punishes reposts, IP theft, and other forms of low-effort content aggregation. That kind of posting activity has already been deprecated on the short-form format Reels; now, Instagram accounts that repost too many photos and carousels will also become ineligible for algorithmic recommendations. |
The update will apply to user feeds and the central Discover feed, where reuploads will not appear unless they have been significantly changed. Users will still be able to see reposts from accounts they already follow, but won’t be able to find other accounts that engage in that type of posting activity. |
The context: Instagram’s efforts to promote original content date as far back as 2022, when algorithmic tweaks encouraged creators to share their own work. Two years later, an additional algorithm update further prioritized originality. At the time, Instagram Head Adam Mosseri clarified that content aggregators can still engage in their typical work as long as they meaningfully transform reuploads. |
Now, the platform seems to be enacting a similar policy. |
“When meme creators add humor, social commentary, cultural references, or a relatable take by incorporating elements such as unique text, creative edits, and voiceover on a photo or video, they’re producing something original…This is the kind of creativity we want to continue rewarding.” |
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By cleaning up its algorithm, Instagram is, at least in theory, fostering an environment where creators who put in the most effort will reap the biggest rewards. That shift could help the platform avoid turning out like YouTube Shorts, where reuploads are so rampant that many top channels become mishmashes of pop culture references. |
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WATCH THIS 👀 |
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That’s a lot of doodling. |
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Mr Doodle is on a mission to create 1 million doodles |
The mission: Mr Doodle has been the subject of a documentary, exhibited his work at the Holburne Museum, sold paintings for over $1 million a pop, and covered an entire 12-room mansion in his signature doodles. Now, the creator is onto his next supersized project. |
Earlier this week, Mr Doodle announced his plan to create a whopping one million doodles. He began livestreaming that mission shortly afterward, giving viewers an inside look at the process of making his graffiti-style art. Fans can keep an eye on Mr Doodle’s channel here to see how long it takes him to reach his goal. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen. |