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It's Tuesday, and OpenAI has some big ideas for a future fueled by AI. At the top of the list: a four-day human workweek and a public wealth fund. |
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Today’s News |
🎙️ MrBeast breaks into streaming 👶 BabyBillion dominates YouTube 📈 This week on the branded charts… 🎩 A magician turns to TV 🙋 The people want Roblox
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STREAMING BIGs |
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MrBeast with a lot of cash and a lot of streamers. |
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MrBeast’s streaming challenge attracted 1M concurrent viewers |
The challenge: What happens when you drop 50 of the world’s top streamers into a hi-tech cube for a series of games and challenges? |
MrBeast answered that question over the weekend by hosting a high-stakes competition that concluded with a live broadcast on his primary YouTube channel. The results were spectacular. Despite airing during a holiday, the stream—which was emceed by MrBeast and guest host iShowSpeed—peaked at over one million concurrent viewers. |
The 50-streamer challenge began much like a typical MrBeast video, with fast-paced action and hyper-kinetic editing that drew big viewership numbers. But when the competition had narrowed to four streamers, MrBeast switched strategies. |
He pivoted to a live broadcast, maximizing the challenge’s audience when the competition was at its fiercest. Just Chatting streamer and former FaZe Clan member YourRage ultimately emerged victorious—and viewers ate up the action. Three days later, the VOD version of the challenge has already tallied roughly 56 million views. |
The context: A live-streamed conclusion to a streamer challenge is a fitting choice, and we wouldn’t be surprised to see the same setup appear in future MrBeast videos. The YouTube legend’s recent arrival on Kick and his activity on Whatnot have signaled a growing interest in streaming, and the current state of the content landscape explains his enthusiasm for that format. |
Streamers like Speed are using clips to challenge MrBeast’s viewership records on YouTube, and hours-long streams demand attention on increasingly divided feeds. In that context, is it any surprise that the creator who prides himself on going bigger than anyone else is eager to go live? |
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Will you join media and marketing’s top experts at Tribeca X? |
From June 8 to 9, Tribeca Festival’s flagship program for brand storytelling—aka Tribeca X— will unite top leaders across entertainment, marketing, media, and more to discuss the art and business of storytelling. |
This year’s speaker lineup is packed with industry experts, from veteran creators like Challenge Accepted host Michelle Khare to global executives like Spin Master CEO Christina Miller. |
At Tribeca X 2026, you’ll have the opportunity to… |
Join Ted Danson—Emmy Award-winning actor and host of SiriusXM's Where Everybody Knows Your Name—for a session analyzing how the podcast medium creates intimacy and authenticity in an era of premium audio content.
Hear from Kickstarter Co-Founder Yancey Strickler, former Rolling Stone CEO Gus Wenner, and Public Opinion CEO Jack Coyne on building the infrastructure creators need to build sustainable businesses.
Follow along as Cloud23 Founder Brooklyn Peltz Beckham shares his journey to build an international culinary brand, from passion to product.
Explore the evolution and future of women’s sports marketing with WNBA CMO Phil Cook, New York Liberty CEO Keia Clarke, and ESPN VP of Sports Marketing Rachel Epstein.
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Have a brand story of your own? Submissions for the 2026 Tribeca X Awards close tomorrow. Learn more and get your work in before the deadline! |
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HEADLINES IN BRIEF 📰 |
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BabyBillion isn’t the only family-friendly Indian channel climbing the charts. |
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GOSPEL STATS 📈 |
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MrBeast is stranded on an island, but at least he can use AI for voice dictation while he’s there. |
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Top Branded Videos: MrBeast and Ryan Trahan split the stage |
Every now and then, Gospel Stats’ weekly rankings of most-watched branded YouTube videos are led by relative newcomers. That’s not the case this week. |
Instead, two famous candy connoisseurs dominated the Top 3, with MrBeast (x2) and Ryan Trahan leading the pack. |
🥇 #1. MrBeast x Typeless: Trapped On An Island Until I Build A Boat (99M views)
These days, it’s rare to see MrBeast pick up a new sponsor. Most of his sponcon is put on by his own candy brand, Feastables, or by repeat partners like Shopify and Salesforce. Every once in a while, however, Jimmy Donaldson will dip into a new partnership, and that’s what happened this week. The creator’s latest chart-topping video is a half-hour island “survival” adventure sponsored by Typeless, which says it offers “AI voice dictation that’s actually intelligent.”
🥈 #2. MrBeast x Salesforce: I Hid $1,000,000 In This Vault (30.1M views)
Speaking of Salesforce, MrBeast‘s million-dollar challenge is officially over. In case you missed it, the Beast Man tweeted earlier this year about having a great idea for a Super Bowl commercial—and Salesforce volunteered to back his concept. The result was a series of challenges, with a $1 million prize awaiting the winner. In this minute-long Short, that lucky code-cracker (aka Colin) tells MrBeast he poured “hundreds and hundreds” of hours into solving clues. |
🎰 #3. Ryan Trahan x Joyride: Important JOYRIDE Update (8M views)
MrBeast isn’t the only creator in the candy aisle. In 2026, Ryan Trahan is bringing his Joyride brand to new stores like Publix, Casey’s, and Love’s—and rallying his 22.6 million subscribers to help pump up sales of the candy nationwide. |
Check out the full branded ranking here and head over to Gospel Stats for more YouTube sponsorship insights. |
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CREATOR COMMOTION |
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Xavier Mortiimer wants to mesmerize you. |
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After attracting 30M+ followers, magician Xavier Mortimer is ready for TV |
The origin story: It took Xavier Mortimer only a decade to go from hawking flowers at a local market to performing magic at Theatre Le Temple in Paris. From there, the social media-savvy magician was picked up by Cirque du Soleil, and—after a three-year tour—ended up landing his own nightly stage show in Las Vegas. |
By then, Mortimer was an expert at his craft and had appeared on TV shows like Masters of Illusion and America’s Got Talent. So, he figured it was time to try pitching his own series. The idea was that Mortimer would go somewhere like a coffee shop and do subtle tricks like having a napkin zip across the room—the sort of thing that could convince a bystander that maybe he really was a wizard. |
It was a simple concept that promised wide appeal, but no networks agreed to greenlight the show. |
The online rise: So, when TikTok’s precursor/former rival musical.ly began to take off, Mortimer decided to do the producing himself: |
“Then social media came and I was like ‘Oh! I have a phone! I can do this! This is pretty good!’ I figured, if it works, great, if it doesn’t, well, the TV executives were right. And they were wrong!” |
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Those initial videos “got lots of views,” so Mortimer began publishing across multiple platforms. The results have been downright magical: as of April, the creator claims 17 million Facebook followers, 8.2 million YouTube subscribers, 5.5 million TikTok followers, and 3 million Instagram followers. |
Soon, fans can look forward to the next big thing from Mortimer—because thanks to support from Viral Nation’s film and TV development arm, Mortimer is at last “in the process of making a TV show.” |
FYI: Viral Nation is a Tubefilter partner. |
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WATCH THIS 👀 |
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Stories about Roblox’s past, present, and future are getting a lot of views on YouTube. |
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On YouTube, a Roblox historian is on the rise |
The Roblox historian: Amid a handful of Roblox-themed YouTube channels in this week’s Global Sub Top 50, one unconventional hub stands out: Jie GamingStudio. Malaysia’s lone entrant in the ranking thrives on Roblox content, but Jie GamingStudio’s most-watched Shorts clips don’t feature gameplay or brainrot memes. |
Instead, the channel tells stories—like this one—that explore the game’s past and imagine what its future could look like. |
Roblox players have flocked to those videos like moths to a flame. In the first week of April, 400,000 new subscribers propelled Jie GamingStudio to #22 in our Global Sub Top 50 chart. During a week when another gaming historian announced his plan to move on from his channel, the rise of a Roblox historian just feels fitting. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen. |
