| | It's Sunday and here's a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry. | But first, even a scion of the Reese's family prefers Feastables to Hershey's. MrBeast invited candy royalty to try the Feastables peanut butter cup, and Brad Reese agreed that the creator's product is light-years ahead of the competition. | | INFLUENCER ACTIVITY |  | Tom Scott is back, baby. |
| Tom Scott is back, Haley Baylee is on Netflix, and Ms. Rachel's baby is a whiz | The return: Tom Scott is so back. Two years after he took an indefinite break from his YouTube channel, the creator known for showing up in all sorts of places is back with a new travel series. His 6.6 million YouTube subscribers will be thrilled to have him back, but the streaming service Nebula will be the best place to go to watch Scott's new work. | The faux pas: Jake Shane may not get invited back to the Oscars afterparty. Shane was invited to interview celebs as part of a Vanity Fair shindig, but his disparaging comments about the film If I Had Legs I'd Kick You left a sour taste in some attendees' mouths. | The host: Haley Baylee will help contestants Win The Mall on a Netflix reality competition series. The creator/model's show will be a competitive shopping spree, making her high-energy delivery a good match for the upcoming program. | The baby genius: Some parents are feeling inadequate after seeing how many words Ms. Rachel's one-year-old has already learned. They needn't sweat it. Ms. Rachel educates millions of kids, but her offspring is the only baby who gets to take advantage of one-on-one sessions. | The fundraiser: Jason Steele of 'Charlie the Unicorn' fame raised over $50,000 on GoFundMe to help his mother and her husband. Thanks to the generosity of fans, the YouTube-famous animator's kin will be able to land on their feet after being evicted. | | INDUSTRY HAPPENINGS |  | Is Alix Earle the final 'it girl'? |
| This week in the creator economy… | The 'it girl': Is Alix Earle the last of her kind? That's the argument made by Arthur Leopold, the Co-Founder of creator marketing company Agentio. Leopold argued that social media feeds are too fractured to produce more "it girls" who can match Earle's ubiquity and influence. That may be true, but also, Earle rose up by taking advantage of TikTok. Maybe if a hot new platform comes along, culture can get out of its siloes again. | The toy line: Bonkers Toys is bringing Genevieve's Playhouse to retail shelves. The toymaker has become a trusted partner for kid-friendly creators and YouTube channel owners looking to turn their characters into products. Genevieve's Playhouse fits that bill, which means it's time for kids to get their hands on a selection of "mystery figures" that will be available at stores like Walmart. | The graphic novel: An adorable "Tubby Nugget" is parlaying Instagram fame into a graphic novel. The super-cute alien character created by Jenine Pastores and Josh Jackson has already starred in its own line of plush toys. Now, with Escape From Nuggetville, Pastores and Jackson are putting Tubby Nugget onto the printed page. An audience of 3.3 million followers will be a big part of the book's target audience. | | TALKING POLITICS |  | Kat Abughazaleh fell 4 percentage points short of a win. |
| TikTok and TikTokers are leaving their mark on politics | The electoral run: Kat Abughazaleh fell just short in her Congressional primary bid. The TikToker-turned-campaigner finished four percentage points behind winner Daniel Biss in a closely contested Illinois primary. It wasn't quite time for Abughazaleh to become the first creator in Congress, but she nevertheless used her concession speech to thank her supporters. Then she posted it on YouTube. | The $10M fee: Senate Democrats have some questions about Trump's TikTok deal payout. The President reportedly collected a $10 billion fee from the investors who took stakes in the new, U.S.-only version of TikTok. That's such a big number that Senators like Mark Warner want to know how much brokering Trump really did. | | WATCH THIS 👀 |  | Could you master the Skittles flute? |
| Skittles gave streamer PointCrow a new controller. It's also a flute. | The gimmick: Skittles is getting into the streaming scene. The candy brand developed a fun Twitch gimmick when it revealed a video game controller that must be played like a flute. | Everyone knows that the most important skills in gaming are reaction time, actions per minute, and embouchure. Now, PointCrow has a chance to flex his flute gaming muscles. | | Want to introduce your brand to Tubefilter's audience? Sponsor the newsletter. | Was this email forwarded to you? Subscribe here. | | Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
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