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Today's News

YOUTUBE TALK

YouTube's first "Premieres" showcase gave advertisers a peek at top creators' content

The showcase: At its recent Made On event, YouTube said it wants to do more creator/content promotion events and matchmake creators with brands. Now, the platform is making good on that promise.

Just days after hosting a "coronation" (aka red carpet premiere) in Los Angeles for season 3 of Brittany Broski's interview show Royal Court, YouTube held its first "Creator Premieres" showcase in New York City. That "film festival style experience" took place at the Metrograph theater in New York City, and "provided a room full of advertisers and industry leaders a front-row seat to must-watch programming, directly from the creators" (per YouTube).

Unsurprisingly, the platform also used its big showcase as an opportunity to emphasize its own growing dominance on television screens. The platform reiterated to advertisers that it has been the most-viewed subscription service in the U.S. for more than two years straight (per Nielson) and highlighted a new feature that allows creators to manually sort their uploads into individual shows and seasons.

The projects: As for the actual projects announced at YouTube's Creator Premieres? You can find detailed descriptions of each creator production on our website, but here's a quick look at the names and dates:

HEADLINES IN BRIEF 📰

GOSPEL STATS 📈

Top Branded Videos of the Week: MrBeast, MrBeast, and…more MrBeast

MrBeast is usually somewhere in the mix of Gospel Stats' ranking of most-viewed sponsored YouTube videos. Most often, he's at the top of the pile. This week, however, the man known offline as Jimmy Donaldson didn't just claim a spot at #1—he swept the entire Top 3.

🥇 #1. MrBeast 2 x Feastables: How Feastables Chocolate is Made (23.9M views)
MrBeast is showing off his snack brand's ethical production pipeline just in time for the holidays. The creator's latest #1 branded video promises consumers that farmers in Ghana are paid a living wage for harvesting the cacao that goes into Feastables products, and that the brand only works with farms that don't use child labor.

🥈 #2. MrBeast Gaming x Feastables: 100 YouTubers Vs World's Deadliest Player (12.9M views)
For the second Feastables video of the week, MrBeast brought 100 YouTubers to his gaming channel and challenged them to defeat Minecraft player-vs-player legend ClownPierce. All of the contestants sported Feastables' signature colors throughout that battle—just in case consumers forget what to look for when shopping for stocking stuffers.

🥉 #3. MrBeast 2 x Feastables: Reinventing the Peanut Butter Cup (15.6M views)
Hopping back over to the MrBeast 2 channel, Feastables is once again front-and-center as the sponsor of a Short focused on the formulation of the brand's new(ish) peanut butter cups. In a not-so-subtle shot at competitors like Reese's, MrBeast says other products are filled with "this clumpy thing that doesn't really taste like peanut butter," while Feastables uses peanut butter "straight from a jar."

Check out the full branded ranking here and head over to Gospel Stats for more YouTube sponsorship insights.

FUNNY PAGES

From SNL to Stapleview, Chloe Troast shows how far internet sketch comedy has come

The context: Over the years, Saturday Night Live has repeatedly turned to the online comedy world for content, tapping several of YouTube and TikTok's favorite sketch comedians to join its cast. As of Season 51, that pipeline is as active as ever—but the relationship between SNL and creators is also moving in reverse.

Comedic actors aren't just going from video platforms to 30 Rockefeller Plaza anymore. Some of them, like 28-year-old comic Chloe Troast, are following up their SNL stints with ambitious, digital-native projects.

The comedian: Troast was a featured player on SNL during the show's 49th season. Now, she's bringing her talents to Stapleview as the host of Spilling Your Seed, a new Finding Your Roots parody created by Troast and directed by Sam Blumenfeld.

Spilling Your Seed premiered on the digital sketch comedy hub on November 11 with an episode guest-starring current SNL cast member Ben Marshall (who is also part of the sketch group Please Don't Destroy). Each subsequent episode of the show will feature a guest who learns the ridiculous truth about their supposed ancestral roots.

The hub: Since launching in 2022, Stapleview has shepherded some of the funniest creators out there. The hub earned a major win last year, when one of its members, TikToker Jane Wickline, landed a spot on SNL. (Season 51 will be her second season on the show).

To capitalize on that momentum, Stapleview got to work on a full slate of original content. Now, Troast is adding her comedic stylings to that slate—and showing that SNL doesn't have to be the only endpoint for a sketch comedian's career.

WATCH THIS 👀

Tubi's creator slate includes murder mysteries, vampire drama, and more

The creator lineup: Five months after launching a creator-packed content hub, Tubi is rolling out a related slate of original programs. The Fox-owned streaming service is working with six YouTube creators to produce exclusive shows. 

Four of those productions will debut in 2025, with some hitting Tubi this month. Those include the fifth season of Joey Graceffa's Escape the Night (a murder mystery that got its start on YouTube Red), KevOnStage's SafeSpace, TheOneShu's anthology series Baby Shu & Fwends, and Rock Squad's Bloodsuckers: Origins.

If you're a sucker (pun intended) for soapy teen dramas like The Vampire Diaries, Bloodsuckers: Origins might be the creator-made Tubi show for you. Check out the series trailer here.

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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen.