| | It's Tuesday and Threads has announced the launch of disappearing "ghost posts" just in time for Halloween. Spooky. | | Today's News | 🙇 Twitch's CEO apologizes 📈 Double Date climbs the ranks 🙋 Trivia trends on YouTube 🎃 Can pumpkins last forever?
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| | APOLOGY TOUR | | CEO Dan Clancy admits Twitch "failed" in a new apology post | The controversy: Earlier this month, streamer Emiru (aka Emily Beth Schunk) was assaulted by a fan at a meet-and-greet on the first day of TwitchCon San Diego. That attack (which took place mere weeks after multiple female streamers voiced fears about attending the convention) sent waves of outrage through the Twitch community. | As Twitch's CEO, Dan Clancy was responsible for issuing a public response to the Emiru situation—and he initially fumbled that opportunity. During a TwitchCon interview with internet culture reporter Taylor Lorenz, many viewers felt that Clancy shifted some blame for the incident onto Emiru and her team: | "I do think that when you're livestreaming, in many ways, since you control your community and can ban people, you can make it so that those people you don't want engaging with you and participating with you aren't there." | | | | - Dan Clancy, Twitch CEO |
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| The apology: Now, in the wake of ongoing community pushback, Clancy has issued a second statement. On Twitch's official X account, the CEO admitted that his team "failed, both in allowing [the incident] to occur, and in our response following. He added that Twitch "mismanaged our communications about the incident, and that includes the comments I made. I apologize to Emiru for all that took place." | The remainder of Clancy's statement outlined measures Twitch is enacting in response to the security lapse, including an analysis of TwitchCon's meet-and-greet structure designed to identify potential reforms. | Those efforts could be too little, too late. Between the Adriana Chechik injury of 2022, the Kick-related chaos of 2024, and this year's scandal, TwitchCon's mounting list of safety hazards could lead major streamers to skip the event in coming years. | | HEADLINES IN BRIEF 📰 | | | | TOP 50 MOST-SUBSCRIBED | | Pop quiz: Which revived content format is gaining global popularity? | The top dog: During the final full week of October, three different YouTube channels attracted at least 1 million new subscribers—but only one of those hubs hit 2 million. Unsurprisingly, that #1 placeholder is also the most-subscribed creator on YouTube overall: MrBeast. | The other channels in our Global Top 50 Most-Subscribed chart don't have a realistic shot at catching up to the beast man, but some are still making gains by sharing bite-sized pieces of knowledge. That's right: trivia videos are trending up again. | Years after the heyday of HQ Trivia, the ongoing rise of short-form videos seems to be spurring on a revival of quiz-based content. That resurrection appears to have first taken root in the sports genre, with channels like Bebida—which often challenges fans to trivia games at pregame tailgates—mixing athletic knowledge and drunken revelry. Celine Dept's rise to the top of our charts further cements that trend, with a number of soccer-based trivia videos attracting football fanatics from around the world. | The rising channel: Now, channels outside the sports genre are capitalizing on the rising popularity of trivia, too. Take Tariq and Ayaan Vines: the Pakistan-based hub's top Shorts feel more like Jeopardy outtakes than anything Vine-related—but that hasn't made them any less appealing to the masses. Thanks to a focus on widely accessible subjects like "country names," Tariq and Ayaan have successfully drawn in viewers from all over the globe. That strategy proved to be especially effective last week, with the channel finishing at #6 in our Global Sub Top 50 ranking after adding 750,000 new subs. | | WATCH THIS 📺 | | Is it possible to make an immortal pumpkin? | "The forever pumpkin": It's been six years since YouTubers Evan and Katelyn first embarked on their journey to eternally preserve a jack-o'-lantern—and the results have been mixed at best. Each Halloween season, the duo has taken a different approach to creating a "forever pumpkin," from dehydrating their chosen gourd to entirely encompassing it in a cube of resin. | This time around, Evan and Katelyn are turning up the heat with a new technique: carbonization. Will fire be the trick to finally preserving the perfect pumpkin? | Check out the full video here to find out. | | Want to introduce your brand to Tubefilter's audience? Sponsor the newsletter. | Was this email forwarded to you? Subscribe here. | | Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
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