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TOGETHER WITH |
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It's Tuesday and if Napster hasn't popped up on your screen since 2001, it's time to buckle up. The music sharing hub of the early aughts is now an AI buddy for MacBook users. |
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Today's News |
🚨 TwitchCon faces backlash 💪 Meta gives parents more control 🧑🚒 Roblox fans play dress-up ⛳ Good Good takes on the PGA Tour 📱 Vine's legacy lives on
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STREAMER SAFETY |
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Female streamers had doubts about TwitchCon's lax security. They were right. |
The context: Weeks ago, female streamers Valkyrae and QTCinderella expressed fears about attending TwitchCon due to the event's lax security. Twitch CEO Dan Clancy responded to those concerns in a nonspecific fashion, saying the platform takes security "extremely seriously," and that "[e]very year, we build on successful approaches to TwitchCon safety and security." |
Then, on the first day of TwitchCon 2025, streamer Emiru was assaulted during a meet-and-greet. |
The assault: A video of the incident shows the assaulter easily pass by lines of people, safety barriers, and security staff to wrap his arms around Emiru and attempt to force a kiss. Her personal security managed to shove him off, at which point—as Emiru noted on X—TwitchCon security staff "did not react and let the guy walk away." |
(It's worth noting the personal security guard who pushed the man away is not Emiru's preferred bodyguard. That bodyguard is permabanned from TwitchCon because he stopped a man from stalking Emiru at a previous edition of the con by physically holding him in place.) |
The response: In a statement following the assault against Emiru, Twitch said it had "immediately blocked" the perpetrator "from returning to the TwitchCon premises" and that he is "banned indefinitely from Twitch." The platform added that it is "coordinating with the impacted creator's team" and has "increased security at the Meet & Greet attendee check-in point and will have additional security personnel surrounding participating streamers." |
Emiru was quick to respond, describing the platform's statement as "a blatant lie." She said her attacker was not immediately removed—instead, he was "allowed to walk away…and I didn't hear he was caught until hours after he attacked me, and it felt like this only happened because of my manager pressing for it." |
The streamer concluded by announcing that this will be her final TwitchCon appearance. |
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Get Ready to Meet Your Favorite Creators—Live at CreatorWeek Macao! |
CreatorWeek Macao will take over the city next weekend with energy, art, and inspiration from around the world. Here's what you can expect from the big event: |
🔥 Live performances featuring 20 rising stars from 13 countries |
🧘♀️ Wellness workshops to kickstart your day. |
💫 Fan meet & greets to connect in real life. |
October 25-26 is the most exciting weekend Macao has seen yet—and it's free to join! |
Next up on the CreatorWeek agenda: Starting October 27, the two-day CreatorWeek Conference and Academy will unite creators, brands, and businesses to explore collaboration opportunities and dive into the creator economy. Join in to hear from 50+ industry leaders and creators—including Stokes Twins, Jordan Matter, Alan Chikin Chow, SeanDoesMagic, and Nick DiGiovanni. |
On this year's conference speaker list: |
Althea Lim, CEO and Co Founder, Gushcloud International Becky Yeung, Regional Vice President Brand Partnerships, Sync & Business, Warner Music Ben Wong, CMO, Google Greater China Bing Chen, CEO & Co-Founder, Gold House Drew Baldwin, Founder and CEO, Tubefilter Eyal Baumel, CEO, Flywheel Ivy Wong, Founder & CEO, VS Media James Louderback, Editor and CEO, Inside the Creator Economy Karin Wan, Founder & Executive Director, Guru Online And many more…
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Reserve your spot now to experience it all: |
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HEADLINES IN BRIEF 📰 |
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GLOBAL TOP 50 📈 |
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Roblox and K-Pop Demon Hunters are killing it on YouTube ahead of Halloween |
The context: As Halloween draws nearer, certain trends are making themselves known across YouTube. This week, creators are drawing engagement by dressing up in costume—both in real life and on platforms like Roblox. |
Roblox-themed hubs typically make an appearance on our global chart of most-subscribed YouTube channels, so we're not surprised to see the platform represented in this week's rankings—especially since it's basically a glorified game of dress-up. Sure, players populate custom game worlds, but before they do that, they have to dress their avatars. And now, with Halloween approaching, we're seeing the costuming elements of Roblox come into focus. |
Take RoxyBlox: the Roblox-focused hub reached 23rd place in the Global Sub Top 50 thanks in large part to videos that accentuate makeover-focused minigames. RoxyBlox's most-watched Short is a prime example. Since October 13, 3.9 million viewers have tuned into the clip to see its creator give an elephant a mutation-heavy makeover. |
The acquisition: However notable Roblox is within YouTube's Halloween landscape, KPop Demon Hunters is even bigger. Netflix's animated hit is expected to be a top costume trend on October 31, and there's no question about which member of HUNTR/X will be the most popular choice for youngsters. |
Multiple channels in this week's Global Top 50 chart include the name "Rumi" in their titles. There's a reason for that: as spooky season hits its peak, channels celebrating the purple-haired heroine with comedic skits and Spirit Halloween-style costumes are seeing their traffic rise dramatically. |
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CREATOR COMMOTION |
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A top YouTube group is lending its name to Austin's next PGA event |
The championship: The newest event on the PGA Tour circuit will shine a spotlight on a group of internet-famous amateur golfers. The sextet behind Good Good—a YouTube hub that reaches nearly 2 million subscribers—is putting its name on the Good Good Championship, which will come to Austin in 2026. |
The upcoming tournament was announced in a press release from the PGA Tour, which previously held a match play event in Austin between 2016 and 2023. From November 9-15 of next year, the Omni Barton Creek Resort & Spa's Fazio Canyons Course will host the Good Good Championship instead, which will feature a full lineup of professional golfers. |
"This tournament is designed to amalgamate our social and live communities together, across all demographics that are passionate about golf. We couldn't ask for better partners in the PGA TOUR and Omni Hotels & Resorts…" | | | | - Matt Kendrick, Good Good Founder and CEO |
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The context: Since establishing its current YouTube channel in 2020, Good Good has risen to become one of the preeminent names within the internet's golfing community. At first, the fun-loving crew focused on silly competitions—but as influencers increasingly work their way into the pro sports landscape, the Good Good guys have begun forming connections with some of the biggest names in their sport. |
A 2024 collab with PGA star Min-Woo Lee, for example, gave Good Good a potent pro-am partnership. Some of the group's members have also participated in official PGA qualifiers catered to the creator world, and the sextet itself led a star-studded tournament in June 2024 that drew more than 100,000 peak concurrent viewers. Activities like those helped Good Good score a $45 million investment earlier this year. Now, the impending arrival of the PGA Tour's Good Good Championship will further establish the brand-building potential of creators in the golf world. |
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WATCH THIS 👀 |
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Vine's legacy is still alive and kicking |
The context: Ever since Elon Musk took control of Twitter (RIP), there have been persistent rumors regarding a potential revival of Vine (also RIP). So far, there's no sign that a resurrection is on the way—but based on the latest YouTube chart data, we can safely say that Vine's fanbase is alive and well on Shorts. |
The channel: Just this week, a channel called GS Vines made its first appearance in our Global Top 50 after collecting 392.8 million weekly views. The catch: GS Vines isn't actually aggregating clips that originated on the titular video app or even emulating the app's signature six-second format. Instead, animated Shorts like this one feature popular figures—like Cristiano Ronaldo—who have little (if any relationship) to Vine. |
That might come as a blow to fans of the bygone app, but it's not an unusual occurrence. In fact, Shorts channels often pack their names with unrelated keywords that could help them advance in Youtube's algorithmic ranking. The presence of Vine as one of those keywords suggests that the platform still holds sway—even if GS Vines is only channeling its power to get its foot in the door. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, and Josh Cohen. |
