It's Sunday and here's a handpicked selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

But first, do you need some sage advice? Just rent a VTuber granny who can dispense her pixelated wisdom unto you. We just hope she doesn't encounter technical difficulties before getting to the moral of the story.

CREATOR COMMOTION

Creators raise $40M, launch golf clubs, and stir up controversy

The fundraiser: MrBeast's #TeamWater just topped out at $40 million. After joining forces with Mark Rober to address the earth's forests and oceans, Jimmy Donaldson got charitable once again to address the global water crisis. Thanks to the campaign's massive tally, Water Aid will be able to distribute potable drinking water to communities in need across the globe.

The Discord group: Good Good is launching its own golf club. In this case, the word "club" refers to a social group organized via Discord, not a literal piece of golf equipment. In addition to weekly rounds, the Good Good Golf Club will offer everything from video game challenges to fantasy football to merch giveaways.

The comeback: Kai Cenat has confirmed that Streamer University will return in 2026. There were already rumors that Cenat would bring back his college-set creator gathering, and he offered an official announcement via a newsdesk set up at his Mafiathon 3 streaming event.

The makeup routine: Druski's whiteface routine was certainly polarizing. People have varied opinions about the creator's decision to dress up as a lilly-white country bumpkin, complete with a coat of flesh-colored paint. But whether you love this idea or hate it, I think we can all agree that the makeup was shockingly realistic and well done.

ON THE AGENDA

Up next in creator events and happenings…

The one-day soiree: Colin and Samir made headlines with a one-day conference in Brooklyn. With Press Publish NYC, your favorite creator's favorite creators fashioned their brand into a boutique, curated industry event. It was a place where attendees could "build connections, cultivate creativity and find inspiration," as Colin and Samir put it in a statement. Speakers and surprise guests included Casey Neistat, Cleo Abram, Max Joseph, Steven Bartlett, and more.

The anniversary party: The host of Chicken Shop Date is ringing in her longevity alongside her fans. On September 26 and 27, Amelia Dimoldenberg will celebrate ten years of her chicken-fried talk show with her first live event. The venue hosting the bash is fittingly named Protein Studios.

The conference: The next big creator economy conference is kicking off in Madrid. A get-together called CreatorHub will unite Europe's videomaking community in September. A partner app called Luffa has been launched in advance. We're hoping attendees will catch sight of Spanish megastars like Ibai and TheGrefg—or at least get the chance to snack on some tasty tapas.

The stand-up show: Eric Ochoa is pivoting into the world of stand-up comedy. Old-school YouTube fans will remember the SUPEReeeGO channel as a source of sketch comedy and skits. Now, the man behind that hub s set to host a stand-up show at the Spotlight29 casino on September 19.

The grand opening: The father-and-daughter duo of Jordan and Salish Matter will join the Ninja Kidz as they celebrate the opening of a new Action Park at the American Dream mall.

THE BIZ

Brands are jumping on web series and naming new execs

The branded series: Keith Lee is reheating The Reheat alongside sponsor Microsoft. In the branded web series, Lee visits restaurants that saw their popularity explode after the TikTok-famous food critic gave them positive reviews. Season two of the show is on the way as both Lee and Microsoft look to uplift Black- and Latino-owned businesses.

The fashion show: When did web series become cool again? We don't know, but Microsoft isn't the only brand eager to get behind this revived trend. Sponsors will undoubtedly be lining up to back Love That, a series that will focus on some of Marks & Spencer's most fashionable pieces with celebrity stylist Melissa Holdbrook-Akposoe serving as host.

The Patreon exec: Patreon has tapped a TikTok vet to pursue partnerships with top creators. In roles at the Ad Council, TikTok, and Verizon, Lina Renzina forged connections with a rising class of digital influencers. Those relationships will serve her well as she moves on to Patreon, where she will be the new Head of Top Creator Management.

The AI CMO: Generative AI startup Promise has named Michelle Slavich as its CMO. Slavich, a longtime public relations operations at major platforms like YouTube and Netflix, will head up marketing efforts at a buzzy new company that wants to bring genAI into the entertainment industry. Promise has also added Tyler Mitchell and Mariana Acuña Acosta to its leadership team.

WATCH THIS 📺

Valkyrae used birdsong to get a cameo in a video game

The impressionist: While chatting with the developer of Waterpark Simulator, streaming star Valkyrae imitated bird calls to convince the dev that her sound effects belonged in the game. These days, when a creator asks to be in a game, the powers that be typically oblige them, and this episode is no exception.

Check out Rae's impressive seagull impression here.

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