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TOGETHER WITH |
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It's Monday and AMC is poking fun at tech bros on TikTok. The network plans to post the premiere of its new Silicon Valley-themed show, The Audacity, on the platform in 21 separate three-minute videos. |
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Today’s News |
🤖 YouTube makes AI avatars 🗓️ NAB Show approaches 🎭 Hoorae explores microdramas 🥛 Kylie Jenner teams up with Night 🎙️ This week on the podcast…
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SHORTS STUFF |
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A standard AI disclosure (that won’t look like this) will appear on Shorts creators make featuring their own deepfakes. |
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YouTube just made a Shorts deepfake machine for camera-shy creators |
The AI feature: A few months ago, Google began experimenting with a fan-facing, AI-powered feature called Portraits. That tool was designed to “let viewers conversationally interact with AI representations of participating creators.” |
Now, YouTube is turning things up a notch. The platform’s latest feature allows creators to make deepfakes of themselves—so instead of being on camera, they can simply have “AI avatars” host their videos. |
“An avatar builds on existing ingredients-to-video features in YouTube’s creation tools, making it easier and more accurate to add yourself into your videos. Avatars create a digital version of yourself so you can generate videos that look and sound like you, safely and securely.” |
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| - YouTube Help Center |
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The details: To make an avatar, creators enter the “AI Playground” section of YouTube’s app and record a “live selfie” that will serve as training material for replicating their face and voice. |
After that, they can make Shorts with their completed avatar or inject it into other people’s videos via Shorts’ Remix feature by typing in a prompt explaining what they want the avatar to do and say. No one else will be able to use the creator’s avatar in their videos, and the creator can delete it at any time. |
According to 9to5Google, AI avatar clips are currently restricted to eight seconds long, but there’s no limit to how many pre-recorded clips creators can sew together into one longer video. YouTube says all videos generated with avatars will have the platform’s standard AI disclosure, plus “visible watermarks and digital labels like SynthID and C2PA to disclose AI-generated content.” |
YouTube’s AI avatar tool is already rolling out to creators 18 and older around the world. (Europe seems to be an exception, possibly due to its more stringent regulations on both data privacy and generative AI). |
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Tribeca Festival’s flagship brand storytelling summit is just two months away |
Tribeca X is only two months away. |
From June 8 to 9, Tribeca Festival’s flagship brand storytelling program will unite leading media and marketing experts in NYC for two days of panels, keynotes, networking events, and screenings. |
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What should be on your Tribeca X agenda? |
Sit in on discussions with top executives and creators, including Challenge Accepted host Michelle Khare, KPop Demon Hunters screenwriters Danya Jimenez and Hannah McMechan, Spin Master CEO Christina Miller, and Dhar Mann (Forbes #2 Top Creator 2025, TIME100 Creator).
Attend the Tribeca X Awards Ceremony to witness the best storytelling in branded content, and celebrate the winners and nominees at an exclusive Cocktail Reception.
Visit the Tribeca X Networking Lounge to connect directly with leaders from film, media, brands, and culture and enjoy complimentary breakfast, lunch, and refreshment.
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Passes to Tribeca X are on sale now.Visit the website to learn more: |
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HEADLINES IN BRIEF 📰 |
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NAB Show will return to Las Vegas this month. |
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SCREEN TIME |
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“Screen Time” is Hoorae Media's bet on the microdrama format. |
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Hoorae is returning to Issa Rae’s web series roots with a TikTok microdrama partnership |
The partnership: Hoorae—aka the media company led by actor, writer, and producer Issa Rae—is partnering with TikTok as it dives into the world of microdramas. Beginning with a project titled Screen Time, Hoorae will produce short-form web series that will launch on TikTok and its companion app PineDrama. |
“I’m excited about the opportunity to tell stories in a way that feels premium and elevated, but is concise and available to audiences directly. TikTok has become a leader in discovery and supporting creator-led content, so partnering with them gives us the platform to ensure our stories are seen and shared across the globe.” |
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| - Issa Rae |
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Screen Time follows four friends whose secrets are exposed when a hack reveals the contents of their phones to one another. The series, which stars actors from shows like Rap Sh!t and Shrinking, is set to kick off later this month. |
The context: At TheWrap’s Creator x Hollywood summit, Rae described Screen Time as a return to her roots. Before creating and starring in the HBO series Insecure, Rae was a central player in the web series world, producing several indie shows. |
As the creator industry evolved, partnerships with platforms like Snap and Tubi gave Rae new opportunities to incubate up-and-coming filmmaking talent. Now, with the microdrama craze attracting sizable investments and pushing creators back toward serialized productions, Rae and her media company are maintaining their commitment to rising artists. |
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THE BIZ |
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Kylie Jenner is getting into the hydration market. |
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Kylie Jenner is launching a hydration product in tandem with Night |
The creator product: Kylie Jenner is once again tapping into the world of creator products—and this time, she’s joining forces with Night. The latest product backed by the creator management firm’s venture studio is k2o, a hydration powder filled with beauty-boosting ingredients. |
Jenner is already one of the world’s richest Gen Z entrepreneurs, and k2o will extend her business interests by building off of her vodka soda brand, Sprinter. By packing in ingredients like hyaluronic acid and collagen peptides, k2o adds skincare elements to its electrolyte base—a combination that’s tailor-made for Gen Z festival attendees. |
This is hardly Jenner’s first product launch (her Kylie Cosmetics line previously achieved a $1.2 billion valuation), but her alliance with Night is an interesting development. Night CEO and Founder Reed Duchscher told Tubefilter that the hydration line came to be after a mutual friend introduced him to Kylie and Kris Jenner. |
“The star power and aura around them is unmatched. It felt very natural that she should have something in the health and wellness space.” |
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| - Reed Duchscher, Night CEO & Founder |
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The details: Jenner (who ranks as the fifth most-followed Instagram star in the world with nearly 400 million followers) already promotes her various business ventures like a digital-native creator. The Sprinter brand also has its own operating team, with CEO Jay Hunter arriving from a C-level position at the supplement company Mary Ruth’s. |
While Hunter applies his expertise to k2o, Night will play a supporting role. As “the most internet-obsessed company in the world” (as Duchsher puts it), Night’s resume in the world of creator products has ranged from MrBeast’s Feastables to AMP’s skincare line Tone. |
Beyond its alliance with Jenner, Night will continue to elevate its status through additional product launches. Duchscher told Tubefilter that several upcoming lines will add to the firm’s presence in the health, wellness, and beauty sectors. |
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LISTEN UP 🎙️ |
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Creator Access Network founder Avi Gandhi is on the pod. |
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This week on the podcast… |
The episode: On the latest installment of Creator Upload, host Joshua Cohen welcomed special guest host Avi Gandhi (aka the founder of Creator Access Network). The two industry experts teamed up to break down everything from OpenAI’s reported $100M+ acquisition of TBPN to NASA’s decision to stream the Artemis II moon mission live on YouTube. |
After diving into those creator economy headlines, Gandhi shared the story behind the launch, pricing, and perks of Creator Access Network, which is designed to save creators money on their essential business tools. |
Check out the full episode on Spotify and Apple Podcasts to learn more. |
The survey: Creator Upload wants your opinion! Take this survey to help us understand who’s tuning in and what you want more (or less) of from the show. |
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Today's newsletter is from: Emily Burton, Drew Baldwin, Sam Gutelle, James Hale, and Josh Cohen. |
